Hov Pod Marketing
Marketing the Hov Pod
Hov Pod dealers and affiliates often ask us for the best ways to promote the Hov Pod Hovercraft, so we have created this resource site to provide useful resources and ideas.
Stage 1) You may want to make your own Blog site, so for some tips and information head first to the "How to make a Blog Site" area by using the link to the right. This area has banners, images and videos that you can copy for your own website and pages that provide good advice on how to add features to your Blog site, or resources and ideas to promote the Hov Pod to maximise affiliate income.
Stage 2) Alternatively we can make a site for you, so use the link to the right "We can make a website for you" for further information and an example website.
Stage 3) You may already have a website or affiliate linking banners or as suggested in stage 1 & 2, have now got your own website or own blog. We have some suggestions about how to generate interest so people visit your site. You will want to use the links to the right to look at the pages about Reactive marketing, Proactive Marketing or ideas on how to promote your site and the Hov pod itself.
Stage 4) Once you are up and running, Super Affiliates like to start expanding their business and so you may wish to start finding other affiliates to help you, by getting them to advertise the Hov Pod on your behalf so that you both earn commission. For information on this see the link "Appointing Sub affiliates".
Stage 1) You may want to make your own Blog site, so for some tips and information head first to the "How to make a Blog Site" area by using the link to the right. This area has banners, images and videos that you can copy for your own website and pages that provide good advice on how to add features to your Blog site, or resources and ideas to promote the Hov Pod to maximise affiliate income.
Stage 2) Alternatively we can make a site for you, so use the link to the right "We can make a website for you" for further information and an example website.
Stage 3) You may already have a website or affiliate linking banners or as suggested in stage 1 & 2, have now got your own website or own blog. We have some suggestions about how to generate interest so people visit your site. You will want to use the links to the right to look at the pages about Reactive marketing, Proactive Marketing or ideas on how to promote your site and the Hov pod itself.
Stage 4) Once you are up and running, Super Affiliates like to start expanding their business and so you may wish to start finding other affiliates to help you, by getting them to advertise the Hov Pod on your behalf so that you both earn commission. For information on this see the link "Appointing Sub affiliates".
How to promote your website
Once you have your own site and or linking banners there are two main methods to promote a product/website, REACTIVE or PROACTIVE.
Reactive marketing can be described as the scattergun approach, where you advertise your website and hope some people visit. Many methods are used to do this and some can be very effective. The methods include many means such as Pay Per Click advertising offered by Google and other companies.
Before you search the Internet for Adwords (check out the keyword tool), a word of warning - Pay Per Click (PPC) advertising can be expensive. You can get a lot of people visit your site, but unless you convert visitors to prospective customers – i.e. unless they complete the data capture form – you can waste a lot of money.
Many other methods of reactive marketing are around and so use the link to the right for some further ides on this type of marketing.
Proactive marketing is more effective though may take up more of your time. Proactive marketing can be described as the snipergun approach, where you identify the target customer and contact them directly via various means such as email, or through direct promotion.
So who wants hovercraft? Rental operators, leisure users, rescue organisations, military, police, commercial companies involved in coastal or river maintenance (bridge repair and painting) marine and environmental researchers, SuperYacht captains.
Snipergun procative marketing is more cost effective than reactive PPC advertising so we suggest you identify and target the right customers to come and visit your site.
Reactive marketing can be described as the scattergun approach, where you advertise your website and hope some people visit. Many methods are used to do this and some can be very effective. The methods include many means such as Pay Per Click advertising offered by Google and other companies.
Before you search the Internet for Adwords (check out the keyword tool), a word of warning - Pay Per Click (PPC) advertising can be expensive. You can get a lot of people visit your site, but unless you convert visitors to prospective customers – i.e. unless they complete the data capture form – you can waste a lot of money.
Many other methods of reactive marketing are around and so use the link to the right for some further ides on this type of marketing.
Proactive marketing is more effective though may take up more of your time. Proactive marketing can be described as the snipergun approach, where you identify the target customer and contact them directly via various means such as email, or through direct promotion.
So who wants hovercraft? Rental operators, leisure users, rescue organisations, military, police, commercial companies involved in coastal or river maintenance (bridge repair and painting) marine and environmental researchers, SuperYacht captains.
Snipergun procative marketing is more cost effective than reactive PPC advertising so we suggest you identify and target the right customers to come and visit your site.